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August 3, 2020
The Why has been talked about in various places. Doubtless you have heard about getting clear on your own why. But why is the "why" important? Well, as I understand it - the why is the driving force. The ultimate motive that gets you to move, that forces action. A why can be personal, but it can also be in relation to things other than oneself. A why pushes you to change yourself or the world into a different state than it exists currently.
The Why is a powerful tool, a simple question that uncovers so much about our intentions, aspirations and beliefs. One thing that has become clear to me though, there is never just one why. There are always multiple reasons or motives behind something. Sure there are some that are weighted higher than others, but in general I find that the things we do serve multiple whys, multiple motives and drives. Here's some of my Whys:
1. To create useful, practical and insightful content that many people can benefit from
I believe that over these past years of being an entrepreneur, I have gained valuable experience about the world and operating within it. My curiosity for knowledge is something that I can offer as a service to others as well, and that makes me feel a greater sense of "ikigai". Writing offers a way to connect my ideas with many people, and through that I can have a wide and long lasting impact.
2. To become a better writer - and thereby a better thinker
Writing is thinking. I found through a daily habit of journaling how therapeutic and helpful it can be. I want to express my thoughts, ideas and inspirations in a way that others can benefit from many years from now. As I have benefited from the writings of so many before me, I want to contribute to the expanding body of human knowledge that is out there, and writing is the medium I want to use.
3. To allow me to capitalise on what I enjoy - learning about new things
I have been listening, reading and watching all kinds of content and that is what I like doing. When I speak to friends, part of the conversation is on new things we should check out and gain knowledge or inspiration from. I know it has helped them and now I want to expand that positive influence.
Video: Jim Rohn - Work on your list of Whys (3 min)
"People don't buy what you do, they buy why you do it" - Simon Sinek
Last week, I talked about the idea of The Slipstream. With that concept, you can understand and equate this newsletter to a sort of Slipstream itself - it's a wake of knowledge, ideas and concepts that you can "tap into". Being in The Slipstream allows you to move ahead faster in this rapidly changing world and with less effort.
The Why of The Slipstream is different from my personal Why. But due to the two intersections of each, I can find that this is a great way to spend my time and energy for the foreseeable future.
It was about 4 years ago that I first watched Simon Sinek's video, Start with Why. It was a profound learning, for through that lens I was able to see the landscape of the business world more clearly. Suddenly consumer behavior made more sense, of course they will be loyal to a company that stands for something. But the Why itself still seemed like an amorphous thing - how should it be defined? How long must it be? How vague or specific? After contemplating this for a while, I broke down the Why into further sections that made it easier to define.
At its core, I likened the Why to a strong force that acts on you. It comes from a difference between two states. The baseline and the desired future.The first state, Baseline, involves what you believe about the world now. What you see as reality and how you see the world changing as it is currently going. This could have both positive and negative elements in it. E.g. we are getting cheaper access to information, but we are contributing to global warming and the Earth's temperature is rising.
The second is the state that pulls us, the Desired Future. It is the future of the world and yourself that you want. It is different from the Baseline. And it requires you to act to get there. The DF is based on beliefs on what the future should be, which is informed by the things you value. For example, if you value education, your DF might be a world in which everyone can access quality education through the internet for free.
Your Why is driven by the difference between these two states. What you do, eventually, is in service of that why. To move towards the Desired Future. The bigger the difference, the more you want to act. The more clear you are on those states, the more direction you have on where to act and how to act.
The Baseline (beliefs about the world, who we are, where we are heading)
The Desired Future (beliefs about how the future should be, a vision of how it should be)
The Why of the Slipstream is to get us to the Desired Future. It offers a path to exciting, interesting and growth-inducing content across a range of interests. It's a place where we can all learn and grow, where the virtues of curiosity and knowledge are sought. It seeks to become a pillar of positive reinforcement, a reminder of the good humanity has to offer.
The Why is a powerful concept, and something to get clarity on whenever doing something worthwhile.
This is definitely a must watch: Start with Why - how great leaders inspire action (18 mins)
I hope you all listened to the podcast on sleep I shared last week. Sleep is truly the foundation of all health, and I hope you are all working on sleeping better, and more.
Another thing that we do quite often, yet hardly think about, is breathe. Breathing is a quintessential part of life, and even the most amateur of yogis will tell you its role in reducing stress, increasing well-being and fighting disease. In the below article, a Nobel prize winner explains how to breathe more consciously in a way that boosts your immune system.
Happiness, I believe, is something that needs to be cultivated and nurtured. Like a garden, you need to tend to it regularly. We need to take care of the flowers, and remove the weeds. Likewise, we can actively work to be happy, and to live a happy life. And oftentimes, there are simple tricks we can employ that will swing our mental state towards the positive. The below article reveals 4 rituals or habits you can employ that will make you happy. Gratefulness, labeling negative emotions, making decisions and hugs. The science has spoken!
Article: New Neuroscience reveals 4 rituals that will make you happy (8 mins)
The Why of Hey - called the "Hey Way" is an example of clear cut design applied with genuine human-centric values. I resonated with much of what they said is the problem with email today. I also really liked their design for the service. In fact, they won me over with the Hey Way as well, which made it clear WHY they were doing this and what they stood for.
I felt that the money is a fair exchange for what I was getting in return. Admittedly, I initially thought paying $99/year was too much. However, after looking carefully at their offering, I decided that if they made my emails less cluttered and saved me at least 2 hours over the entire year, it would be worth it.
Takeaway: Good design and clear communication of your Why is how you win customers. I haven't switched to signing up for the paid service yet, being amidst the corona struggle for cash, but eventually I think I will.
Article: The hey way (10 mins)
The power of Incentives is so great, we can almost attribute all our modern problems, if at least partly, to application of this concept. I have said many times to myself, if someone does something that seems illogical, stupid or just outrageous - just ask, "What would my incentives be if I were to do such a thing?" I can almost guarantee you will find a good answer.
In fact it was Upton Sinclair who said ,“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”
Money, as a means to satisfy our human needs, affects our behavior. The incentives of a system are the mechanisms in which people get rewarded for behaving in the "correct" way. It is also how people get punished for behaving in the "incorrect" way. The positive incentives are often in the form of money, but with negative incentives you can see things like prison sentences, public shame, loss of income, loss of family among others. These are the larger factors of a system that, when noticed and understood, play a large role in explaining a person's behaviour.
Must-read article: The Power of Incentives: The Hidden Forces That Shape Behavior (9 mins)
We are being lied to, and it's getting scary. I, like most people, assumed that vaccines were safe and good for us. This is what we were told by the larger world and even the doctor round the corner. At first, I didn't believe that the vaccines were something to be worried about, and that the anti-vaxxer movement was full of ignorant, uninformed parents. However, it was I that was ignorant.
In the documentary Vaxxed, I saw some compelling evidence that vaccines are not being handled safely. In fact, the documentary's main call was for better research, testing and investigation. After sharing this with close friends and family, we all came to the conclusion that we need to be careful about what we're putting into our bodies and who we are trusting with our health and lives, as well as the lives of children.
I highly recommend you check out the documentary and make up your own mind on the matter - the worst case is you are just better informed about the other side of the argument. The best case is you might save some lives.
Must watch documentary: Vaxxed(90 mins)
Coming back to present day covid19, this starts to get more relevant. The article below shows that, as mentioned in the documentary, large pharmaceutical companies (referred to henceforth as Big Pharma) have a complete get out of jail free pass when it comes to responsibility of the negative consequences of vaccines. They will not be held liable for any side effects and deaths that result from the vaccine. Using the lens of "incentives", we basically have a situation where there is no disincentive(punishment) for bad behaviour. Hence companies will sideline the negative effects of any vaccine they produce whilst they try to push it into the market. The game is rigged!
Lastly, the experts are talking about this - but the censorship mafia is running wild to keep you in the dark. In the below video, Prof Cahill and Dr Nordfors talk about the treatments used against covid19 that have been working and that there has been an active dis-information campaign against these treatments, cures and preventative measures. In addition, the questionable vaccine policies and rush to skip the science shows there is deliberate malpractice afoot, with large risk put on us on the front lines. Molecular biologist and immunologist, Prof Cahill said she herself would not take a vaccine that is offered for covid19. Another interesting fact I heard is that both SARS and MERS were caused by corona-viruses of which no vaccine has been developed so there is no reason to expect one to be developed now.
The takeaway: Vaccines (like any treatment) are not 100% safe. There is deliberate obfuscation of the science, a large lack of double-blind placebo controlled tests (the gold standard of testing) and extreme rewriting and loosening of regulation and laws that allow vaccine manufacturers to walk away from any damage suffered by the patients. We have to be wary about what is being offered to us by the media and the government, who are quick to disregard our health and safety for making a quick buck. I saw recently on the news they are starting covid19 vaccine trials in South Africa. Personally, I wouldn't take the vaccine.
You should join the hundreds of other readers who, like you, tap into The Slipstream. It's a portal that connects you evergreen wisdom and actionable knowledge.